What I've Learned, What I've Built + What's Coming Next...

It’s been a massive month.

I’ve just launched LEOPRD - and I wanted to share what it is all about, and what I uncovered in a major new study that marks the biggest shift I’ve seen in 20 years of helping brands get seen and trusted.

I talk to founders all the time who are building brilliant products, solving real problems, and grafting hard, but they’re still invisible.

Not because their work isn’t good enough.
But because they haven’t understood the value of PR.
Haven’t invested in visibility.
Haven’t told their story in the right places.

So they’re invisible to:

• Journalists

• Investors

• Google

• ChatGPT (and the other LLMs)

Meanwhile, less capable competitors are showing up everywhere, being cited in AI answers, getting media coverage, landing speaking gigs, and taking up space that should be theirs.

They’ve got the substance.
But they’re not being seen because they haven’t built visibility where it matters.

That’s why I launched LEOPRD.

LEOPRD is the world’s first LEO (Language Engine Optimisation) advisory.

We don’t just ‘do PR’ - we engineer visibility across:

• Large language models like ChatGPT, Gemini and Copilot

• Search engines

• Top-tier media

• Speaking circuits

• Social and search reputation

And yes - PR Shed is still here.

PR Shed will keep running as it always has, supporting startups and founders who want affordable, done-with-you publicity support.

LEOPRD is for those ready to scale visibility at the next level. Same values, bigger ambition.

The Report That Changes Everything

To coincide with the launch, we conducted a landmark study into what’s influencing AI-generated answers across ChatGPT, Gemini, Copilot, and Perplexity.

If you want your business to show up in their responses and get ahead of your competitors - you need to read it.

Why what large language models says about you matters:

• Google’s market share dropped below 90% for the first time in 20 years

• ChatGPT onboarded a million new users in one hour last week

• Every major tech company is building AI-powered discovery into its products

The report analysed both corporate brands and the personal brands of their founders - and uncovered insights no one else is talking about.

Know someone who’d love to read the report too? They can get their own copy here. 

Want to become the most referenced name in your space?

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Celia