Hello friends,

Somehow it’s November. It’s been a huge month, a trip to London to launch LEOPRD in EMEA in partnerships with The Remarkables, Brighton SEO, SXSW Sydney, Mumbrella Publish and Spark Festival - not to mention various content shoots and PR campaigns going live…

As we edge towards the EOY, we’re still going strong and hope you’re hanging in there too. Last push until the end of the year. Let’s go!

Celia x

Ps invite below for breakfast on us.

Pps if you want to chat AI visibility, get in touch.

AI + PR Updates We’re Watching

Atlas browser launch - Built to rival Chrome and Comet (Perplexity), OpenAI aims to reshape how we use the internet. Atlas moves us closer to having a true super assistant embedding agentic commerce into everyday browsing.
What it means for brands: AI browsers are evolving the way people search, and shop online. If your brand isn’t discoverable by AI, you’re not visible to your audience.

Synthetic research - The Times (UK) is partnering with Electric Twin to use AI-generated synthetic focus groups for editorial decision-making. Built from its 642,000 subscriber base, the system currently achieves 92% accuracy in predicting audience behaviour.
What this means for PR & comms: AI can now simulate large, representative audience feedback loops, potentially transforming how editorial and product decisions are tested and refined at scale.

ChatGPT apps - Major brands like Spotify, Canva, Zillow, Expedia, and Coursera have built interactive experiences directly inside ChatGPT. With 11 more brands set to launch shortly.
What it means for brands: ChatGPT is now a distribution channel, and open platform, so brands can build their own apps and implement them to meet their customers inside the conversation.

Jump In + Explore

A few new tools that have got the office talking: 

Introducing Aardvark - OpenAI's new AI agent autonomously hunts for code vulnerabilities, promising to revolutionise cybersecurity testing and bug discovery. Beta signups open now.

Google Labs Pomelli - Google's new AI marketing tool analyses your website to create a "Business DNA" profile and generates on-brand social media campaigns. Tailor-made for SMEs chasing consistent, scalable storytelling.

Neo The Humanoid Robot - stuck in a rut with endless chores piling up as you juggle work, family, life… NEO The Home Robot is here (well, available for order in the US) to do the tasks for you. Creepy AF or the future? I’ll let you decide.

Quick take: These tools blur the line between future and present, which is where opportunity lives. Your next productivity hack lies somewhere between genius and dystopia.

What’s Making Headlines

Lily Allen - West End Girl - Nothing like a revenge served on a bed of tuneful melodies to get the world talking again after seven years away. 

Oasis - Australian arrival + merch frenzy - The Gallagher brothers’ first tour together in 15+ years has finally made it down under. Selling out globally, once again proving nostalgia’s commercial power when timing and authenticity align.

Matildas vs NZ - Our girl Sam Kerr is back, and while her comeback game against the UK didn’t bring the score we were hoping for, the buzz around the Matildas’ home return later this month is nationwide, and it’s not just women and girls feeling it.

Where Love Lives - John Lewis Christmas Ad 2025 - a cultural phenomenon that captivates. Beautifully nostalgic and quietly powerful, a reminder that love and simplicity still capture all the feels.

Takeaway: Major comebacks = major attention. Whether it’s reinvention, nostalgia, or cultural timing. Show up early, stay authentic, and play where culture and relevance intersect.

Brighton SEO TL;DR

I made it to the biggest marketing conference in the UK, sadly no time for the pebbly beach, but plenty of conversations about AI, SEO and digital PR. The conference focused on the seismic shift in digital strategy caused by generative AI.
Here’s what you need to know:

• Language Engine Optimisation (LEO) / Generative Engine Optimisation (GEO) is the New Search Focus: Visibility is no longer solely about achieving the #1 rank or winning clicks. The new primary objective is Generative Engine Optimization (GEO), focusing on achieving citation and preference in AI-generated answers, since AI traffic can convert 3 to 8 times better than traditional organic traffic.

• Trust, Authority, and Community are the Ultimate Currency: AI systems rely heavily on external validation. AI weighs third-party citations approximately 6 times higher than owned brand content. Nearly 96% of AI-generated citations originate from PR-driven content. Visibility is ultimately a byproduct of trust.

• Content Must Be Architected for Machine Extraction: To ensure content is cited by Large Language Models (LLMs), it must be highly structured and fresh.

The First Best Summer Ever

When the social media ban comes into play, Aussie teens will head into their first summer without social media. 36 Months’ First Best Summer Ever campaign is such a simple, powerful idea, helping kids rediscover what a real summer feels like.

At LEOPRD, we love seeing brands show up for something bigger than themselves. This is one of those moments. If your brand can offer a way for youngsters to get outside, connect, or just be kids again, get behind 36 Months.

Invite: AI Visibility - Breakfast Briefing, Sydney

Every day, billions of prompts are entered into ChatGPT and other large language models. Each one delivers an answer. The question is: how is your brand showing up?

We’re hosting an invite-only breakfast for founders and in-house senior leaders who want to get the lowdown on LEO - language engine optimisation - the next marketing frontier.

Join us for a powerful start to the day, where I’ll share lessons from our work with a global consumer brand and a corporate brand, along with the essential information you need to be part of the 'answer economy'.

If AI visibility isn’t in your 2026 plans yet, it needs to be... fast.