What’s the latest?

I’ve been getting about a bit.

Talking to lots of interesting people in different industries.

Been invited to secret squirrel AI communities.

Onboarded new clients in Australia and Europe.

Recorded a podcast in London.

Hosted one of the most talked about keynotes at an event in Brisbane.

I’m also hiring a very special someone (but would love to hear from people at all levels too).

Come and be a part of this exciting journey!

Celia x

LEO / GEO / LLMO - WTF?

While everyone is talking about AI for productivity, what's missing is the seismic shift happening right now: AI isn't just making us faster - it's fundamentally rewiring how consumers discover, trust and choose brands.

It’s not just about writing emails faster. It’s about which products, founders, ideas, and tools get surfaced when someone asks:

What should I buy?

Who should I hire?

What should I invest in?

AI models like ChatGPT are solving choice overload by elimination. Deciding what is discovered and what disappears.

We have gone from the age of abundance to a one answer economy.

2.5 Billion prompts are going into ChatGPT (alone) each day.

Are you featured in the response?

LEO stands for language engine optimisation and it’s what we do to help you show up in the right places at the right time so you are FOUND. There’s a heap of other acronyms being banded around too - GEO, LLMO, AISEO. But if you’re thinking WTF - where do I start? Let’s chat.

[email protected]

In the Wild

I’m speaking at several events across Australia over the next few weeks. If you are hosting an event and want LEOPRD in the room - panel, keynote, workshop - drop me a line and we can see if the stars align.

• Private event (Melbourne) - August 14th

• AHA Womens in Hotel Conference (Adelaide) - August 19th

• Event to be Announced (Brisbane) - September

On the Prowl

AI News you should have firmly on your radar.

Google is road testing Opal in the US - a new vibe coding tool to rival Lovable and Replit. A democratisation of agentic workflows through simple natural language prompts is coming.

Instagram is now indexing Business and Creator account posts on Google, meaning your content is more visible to more people, optimise accordingly.

ChatGPT agents are here - researching and doing the do for you. Think booking and paying for flights on your behalf, ordering the shopping and more. Go play.

Forget Chrome. Have you tried the new Perplexity browser, Comet? A browser which thinks with you. Access is available now for Max subscribers or you can join the waitlist here. 

Humanoid robots are now available from Haier. If this looks too creepy (my son was terrified), then The-Lume laundry folding lamp - could be just for you. Delegation done.