Report tease #1

Hello friends,

"It feels like a collapse of top-of-funnel discovery."

“Our website traffic has gone down significantly.”

I've heard those sentences a lot in the last year, usually from marketing leads at brands that are, by any normal measure, doing everything right: publishing consistently, working with agencies, maintaining a content calendar that someone actually sticks to. And the numbers still aren't moving in the ways that matter.

A year ago I put LEOPRD's Reputation to Revenue report into the world. It went further than we expected. The headline finding has held: 62% of AI brand citations come from third-party signals. What others say about you is still doing more work than anything you own or control.

What's changed

Twelve months on, the commercial weight behind that finding has shifted considerably. ChatGPT alone now processes over 2.5 billion prompts a day. A visitor arriving from an AI recommendation is worth 4.4 times that of an organic search click. In a world where AI platforms serve a single answer rather than a list of links, the brands absent from that answer are feeling it in revenue, not just reach.

The brands showing up aren't always the biggest or best-resourced. Some of them are simply the ones that got written about consistently, in the right places, often enough that the pattern became legible to the model. That gap is widening, and the new data makes it hard to ignore.

What we're releasing next

In a few weeks we're publishing the 2026 LEO Insights Report, a proper year-on-year look at every signal AI platforms now use to decide which brands get bought, backed, or buried, and where most marketing teams are still pointing their budgets.

Want a copy of the report as soon as it drops? Reply with REPORT and I’ll send it to you.

Celia and the LEOPRD team x